The ALS Ice Bucket Challenge trend is taking the world by storm. Midland College students are vaguely familiar with the challenge, but the majority of students have minimally responded to it.
The ALS Ice Bucket challenge was originally known as the “Cold Water Challenge” which started in the middle of 2013. Originally, the nominees could donate to any charity that they wanted.
According to golfchannel.com, the challenge did not become associated solely with ALS until the hosts from a golf program, Morning Drive, did the challenge live on air. After their Ice Bucket Challenge aired, the popularity of the Ice Bucket Challenge increased dramatically.
According to alsa.org, ALS stands for Amyotrophic Lateral Sclerosis; it is often referred to as Lou Gehrig’s disease, after a major league baseball player who had ALS. ALS is a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement. ALS will inevitably lead to death because of the fact that it causes, in most cases, complete paralysis of the body.
Hastings employee Cody Parrish said he knew that the Ice Bucket Challenge was to raise money for Lou Gehrig’s disease and that the significance of the challenge was that the ice water simulates the effects that the disease has on the body.
However, he did not know of anyone, personally, who has done the challenge, that turned out to be a common trait among students that were interviewed.
The main reason that ALS became associated with the Ice Bucket Challenge is because the ice water simulates, to a certain degree, some of the involuntary movements that come with ALS. Of course, the water does not come close to the severity of the symptoms.
The rules for the ALS Ice Bucket Challenge are: nomination for the challenge, and completion the challenge within 24 hours.
A participant can either chose to have a bucket of ice water on his or her head or donate $100 at alsa.org. Even though it is one or the other, the majority of people tend to do both.
Midland College student Saul Rodriguez said that he would not like to be nominated for the challenge because he would not want to have to dump cold water on himself. Both he and fellow MC student Rachael Harris agreed that the ALS Ice Bucket Challenge is a good idea and is for a good cause.
Celebrities and social media have been a part of how the ALS Ice Bucket Challenge has spread across the world.
Celebrities such as Misha Collins, Robert Pattinson, Selena Gomez, Joey Graceffa, Taylor Swift, and Christiano Ronaldo have all participated in the challenge, sharing their videos on social media and educating others on the cause.
MC security officer Bobbie Kerrigan was nominated to do the challenge by fellow members of the Permian Basin Bicycle Association and accepted the challenge. She said that the challenge is a great way to raise awareness of the disease and to raise money for ALS research.
Midland High Senior Jamie Bryant was surprised when she was nominated to do the ALS Ice Bucket Challenge a few days before school started. Bryant accepted the challenge and got her family to help her dump the ice water on herself, posted the video to Facebook and nominated a few of her friends.
However, none of the friends she nominated participated in the challenge at all, which shows that some people completely disregard the challenge as a whole.
In one month’s time, the Ice Bucket Challenge raised $98 million for research for ALS; that number has now surpassed $100 million.
Participants are becoming more successful with fundraising by selecting leaders who respond with humorous tactics, officials said.